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HomeTechnologyImproved availability led to a solid quarter for iPhone 14 Pro

Improved availability led to a solid quarter for iPhone 14 Pro

People have been choosing more expensive iPhones

Following the turn of a new year, iPhone buyers tend to choose the less expensive models — but that’s not the case in 2023.

Historical data shows that people who buy an iPhone later are more likely to choose a more affordable model, according to a new report from Consumer Intelligence Research Partners. Since the firm began tracking it in 2015, the weighted average retail price of iPhones sold in the US (US-WARP) has decreased each March quarter.

But US-WARP for the March 2023 quarter hit a new high of $988, and the price of the average iPhone purchased in the US is close to $1,000. Trade-ins and promotions can lower consumers’ costs, but they still choose expensive models.

Additionally, since the iPhone trade-in market is generous since Apple devices hold onto their value for a long time, it can reduce the expense of a new model and may encourage people to choose a premium iPhone.

This story originally appeared on Appleinsider

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