It’s not the wurst idea.
American meat maker Oscar Mayer announced Wednesday that it was renaming its world-famous Wienermobile after 87 years.
A new fleet of “Frankmobiles” will hit the streets this week as part of a once-in-a-century rebranding that the company says “pays homage” to its new 100% Beef Franks.
“The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic delicious wieners for nearly 100 years,” Stephanie Vance, the company’s associate brand manager, said in a statement.
The goal of the revamped mobile hot dog — which debuted in 1936 at the General Body Assembly plant in Chicago — is to discourage people “from taking things too seriously,” the company said.
The saucy new hot dog-shaped cars will feature new decals that urge hungry passersby to “please do not lick,” as well as Frank Whistles, formerly known as Wiener Whistles.
Frankmobile drivers will now be known as Frankfurters, ditching their old title as Hotdoggers.
Additionally, the Frankfurters will be handing out coupons for a free pack of hot dogs for glizzy gobblers named any iteration of Frank as part of its “Franks for Franks” promotion.
The rebrand comes three months after thieves ripped the catalytic converter from one of the iconic Weinermobiles when it was parked in a Las Vegas parking lot the night before a tour stop.
Animal rights group PETA offered to pay for the replacement part and maintenance for one year if the company promised to convert the vehicle to a NotDogmobile, or a vegan hot dog mobile.
Oscar Mayer clearly declined the deal.
This story originally appeared on NYPost