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Zuckerberg: Apple Vision Pro is ‘not the one that I want,’ doesn’t have any ‘magical solutions’


Mark Zuckerberg doesn’t seem scared of competition from Apple Inc., which introduced the Vision Pro headset last week to challenge his company’s Quest device.

In an all-hands meeting Thursday, Meta Platforms Inc.’s
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chief executive played down the significance of Apple’s
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+1.55%

play for the mixed-reality world, a market that prompted Facebook to change its corporate name and plunge into the field with its Quest goggles.

“From what I’ve seen initially, I’d say the good news is that there’s no kind of magical solutions that they have to any of the constraints on laws and physics that our teams haven’t already explored and thought of,” he said in comments that were also emailed to Meta employees, according to multiple news reports that MarketWatch independently confirmed Wednesday.

In-depth: Will the new Apple headset provide a lifeline for Mark Zuckerberg’s metaverse — or kill it?

Zuckerberg went so far as to claim the $3,500 Vision Pro offered no major breakthroughs Meta hadn’t “already explored” and that Apple’s first major hardware innovation in nearly a decade is “not the one that I want.” 

“I think that their announcement really showcases the difference in the values and the vision that our companies bring to this in a way that I think is really important,” Zuckerberg said. He added Quest is designed for “people interacting in new ways and feeling closer” and in “being active and doing things.” [Last week, Meta announced its Quest 3 product, which ships in the fall.]

“Every demo that they [Apple] showed [at the WWDC event on Monday] was a person sitting on a couch by themselves,” Zuckerberg dismissively said. “I mean, that could be the vision of the future of computing, but like, it’s not the one that I want.”

The headset face-off: How Apple’s Vision Pro compares with the Meta Quest Pro, beyond a huge price gap

Apple’s first out-of-the-box hardware product since Apple Watch in 2014 isn’t available until sometime in 2024 and has been dinged for its exorbitant price tag. Meta’s headsets, by contrast, cost about one-seventh the price and have found some success in VR gaming and fitness. But it has stumbled in reaching the kind of general-computing market that Apple is pursuing.

Indeed, Zuckerberg’s dismissal of Vision Pro has already drawn a comparison to former Microsoft
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+0.58%
Corp.
CEO Steve Ballmer’s trashing of the iPhone before it became one of the most-successful consumer products ever.

See also: 10 reasons I won’t be buying Apple’s $3,500 Vision Pro VR headset 




This story originally appeared on Marketwatch

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