With just two months to go until UFC 300 on April 13th, fans are starting to get agitated about the lack of a main event announcement.
There’s a lot of big assumptions surrounding the who and when of the blockbuster pay-per-view’s headline fight reveal. One assumption: that UFC CEO Dana White was waiting for Super Bowl 58 to announce the mega-bout on air.
That was always a long shot. White has been increasingly open about the difficulty in signing a main event. There are signs the UFC is flailing to pull something together. An the promotion refuses to even leave the Apex for Fight Nights these days, so do you really think they’d spend $7 million on a Super Bowl commercial?
Still, many fans kept their eyes firmly glued to White’s Instagram account during the big game, waiting for the big boss to surprise them with something. Israel Adesanya vs. Dricus Du Plessis is still the likely bet, if all parties can come to term. Others dreamed up some wild stuff, like a Conor McGregor vs. Nate Diaz 3 announcement.
Instead … we got nothing! Nada. Zilch.
The only UFC related content on Super Bowl Sunday was a previously released Bud Light commercial featuring Dana.
This did not go over well with the fanbase, even though — and we stress this — there was never any promises from UFC regarding a Super Bowl announcement to begin with. With that in mind, let’s check out the reactions on social media.
Breaking News: Dana White just announced he will let everyone know the UFC 300 Main Event at UFC 301. #UFC300
— MMA Roasted (@MMARoasted) February 12, 2024
I watched the whole super bowl expecting a ufc 300 main event announcement. I might be slow.
— strife (@striiife) February 12, 2024
Michael Chiesa made the mistake of teasing a big UFC 300 announcement, and hey: it was a big announcement for him. He’ll be co-hosting a desk segment on the broadcast. The news was not taken well.
You guys are in for a treat today…
— Michael Chiesa (@MikeMav22) February 11, 2024
We’ll continue to be ready to update you when the UFC 300 main event does get announced. Eventually. Some day.
This story originally appeared on MMA Mania